Designer
Calgary - Waterloo - Kingston
About Me
I’ve always been someone who likes making things. When I was younger it was random projects, little experiments, videos, small businesses with friends, anything that let me build something from nothing. I grew up in Calgary so most of my life outside of work and school has been spent around mountains, driving out to Kananaskis, hanging out with friends, and trying to squeeze in time outdoors whenever I can. I like road trips, late night work sessions, and finding ways to make ideas feel real. I’ve always leaned toward design, tech, and anything that feels a bit entrepreneurial, even before I knew what any of those things actually meant.
As I got older, that turned into a weird mix of interests. brand design, web layouts, marketing psychology, fast websites, cleaner systems, and honestly just making things that look good and work properly. I love good typography, quiet design, and anything that feels intentional. I also like understanding how things function behind the scenes. it’s satisfying to build something that feels simple to the user but has a full engine running underneath it.
I’m in GBDA at the University of Waterloo now, and most of what I do there connects back to the stuff I already loved building. I get to study design, tech, UX, media, business, and use every project as an excuse to create something real instead of just completing an assignment.
Design Projects
A few things I am proud of. These projects show how I mix strategy, design, systems and real business outcomes. Every single project aims to solve a real business problem through some marketing or sales method.
A full redesign of Calgary Design Build company website with new page flows, reworked information architecture, stronger calls to action, updated branding and a more trust driven experience. I integrated social proof into their content, improved conversion flows and built a design that feels more modern.
Read more about this
A GBDA 210 project that compromised of doing initial user research, low to high fidelity prototypes and user testing. Developed a full working prototyped app using figma in a group project under a very specific deadline.
A simple and fast brand build for a small Calgary service business. Clear service breakdown, clean branding, direct copy and a layout that guides users through offer social proof, and contact. Includes a custom front end price calculator. Launched alongside an ad strategy through Meta Ads and a project gallery.
A print and digital magazine project built through GBDA. Focus on art direction, typography, page rhythm, and visual storytelling. This project shows my design range outside of web and performance work.
Read more about thisAdditional Skills
I spend a lot of time developing additional skills that will help me when I work on projects. These are the reason that my projects work the way they do.
I’ve built fast and clean websites with tools like Flask, NextJS, React, Shadcn UI, Tailwind CSS, Firebase, Supabase and python backends. I care about performance, auth flows, and a clean front end.
High fidelity prototypes, ux flows, low fidelity wireframes, tested layouts and iterative design. I build prototypes that translate directly into development.
I have ran hundreds of ads for service businesses across Canada. Services include commercial construction, remodelling, landscape maintenance, pressure washing, cleaning, commercial maintenance and more.
Over the years I have worked with several CRM platforms that have handled millions worth of projects. I used GoHighLevel, Airtable and more but currently use and maintain a custom CRM specially built for my clients. Through this time I have developed AI Agents and many automations with N8N
Businesses
These are my passion projects that started as ideas and turned into real long term operations.
A digital marketing and automation agency built for service businesses. We run ads, build CRMS, setup N8N automations, creative voice and chat agents, and help small - medium business scale without hiring more staff.
A Calgary pressure washing and exterior maintenance brand. I built the brand, website, funnels, content and creatives. It runs with a mix of Meta Ads, Google Ads and a fully custom CRM system with automated follow ups. Services are fulfilled entirely by subcontractors and communications are managed with AI.
University of Waterloo
I study Global Business and Digital Arts at the University of Waterloo. My coursework covers design, development, media, research, economics, UX and business strategies. I use every project as a chance to build something real. My current terms is going well, and I have a Co-op scheduled for Fall 2026.
If you’re an employer please don’t hesitate to contact me
If you’re an employer and want someone who can design build and execute across multiple disciplines, I’m always open to hearing what positions you’re looking for.
I am especially interested in working with startups and building the next big thing!